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December 1, 2007
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Absolut Rough Day by escapepodone Absolut Rough Day by escapepodone
Left side: Reasons to 'enjoy' Absolut.
Right side: Reasons to drink responsibly

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I've always had a fondness for the old Absolut campaign.. they've since changed their primary campaign, but when presented with a free poster assignment in class last year, I decided to try my hand at an Absolut _ ad.

This is a student project I did last year to fulfill a class project. The assignment was to design a poster for the word 'Rough', which was kinda lame... so I decided to extend the project a little more. All in all I spent about 5 hours on the poster set, including hand-drawn type and image manipulation. I'd probably go back and clean some of it up if it were a non-school project, but that's life and the idea was to be quick and dirty with the type and illustration work.

Both poster is set as 12x18 and received stellar marks from the faculty.
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:iconleandror99:
leandror99 Featured By Owner Jan 22, 2011
Not really good as advertising: on the left page the bad things are outside the bottle, on the right page bad things are inside the bottle too. I like the concept, but not the way it has been applied.
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:iconsx2:
Sx2 Featured By Owner May 1, 2009  Hobbyist Digital Artist
wow thats a great concept
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:iconlastpastry:
LastPastry Featured By Owner Apr 27, 2009   Interface Designer
Nice stuff! Was this ever accepted and printed? I thought i saw it in a recent magazine i've seen.
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:iconaus10:
aus10 Featured By Owner Apr 12, 2009  Professional Filmographer
I agree, definitely the arm being hacked off with a lightsaber is a reason to drink responsibly.
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:icontherottingpoet:
theRottingPoet Featured By Owner Dec 12, 2008
whoa
excellently done!
I love the random quotes around the bottle in the first one- hilarious!
:D
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:iconskylineneurotic:
skylineneurotic Featured By Owner Nov 8, 2008
THIS IS AWESOME.
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:iconzaichick:
Zaichick Featured By Owner Jan 16, 2008  Hobbyist General Artist
I am featuring this in my Absolut Journal :D
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:iconsc3l:
sc3L Featured By Owner Dec 5, 2007
hehe very cool, reminds me of my class projects, i also "extended" them very often, so they'll fit me and what i want;)
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:iconsynthesys:
synthesys Featured By Owner Dec 5, 2007  Professional Digital Artist
Excellent!!
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:iconangelaxcollins:
AngelaxCollins Featured By Owner Dec 4, 2007
YES..really great concept
better than the original actually
cause
it goes deep.
it bites
and its witty.

stellar indeed :star:
Reply
:iconescapepodone:
escapepodone Featured By Owner Dec 4, 2007   Interface Designer
thanks so much!! I rather liked the concept as well... it started out simple... but as I began to add the layers of actual reasons to drink or not drink, it became something meaningful and the aesthetic of it turned out well too. thanks again for your kind words :)
Reply
:iconmattkooliodude:
mattkooliodude Featured By Owner Dec 2, 2007
So stylish, should be a real ad. :)
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:iconescapepodone:
escapepodone Featured By Owner Dec 2, 2007   Interface Designer
glad ya like it :) thanks
Reply
:iconpete-aeiko:
pete-aeiko Featured By Owner Dec 2, 2007  Professional Digital Artist
nice concept man, like it..right image needs reflection sorting though :)
Reply
:iconescapepodone:
escapepodone Featured By Owner Dec 2, 2007   Interface Designer
haha, actually i thought about all that... truth is that I sat down with this once and didn't really return to work out details like that... the more I look at it though the more i'm considering opening up the file again and polishing this one off. thanks for the crit
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:iconcreep2k:
creep2k Featured By Owner Dec 2, 2007
wow this is a good idea.
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:iconbosniak:
bosniak Featured By Owner Dec 2, 2007
:clap:
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:icondisent:
DISENT Featured By Owner Dec 2, 2007  Professional Digital Artist
very nice use of typography
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:iconcrisisproject:
CrisisProject Featured By Owner Dec 1, 2007
Pretty impressive.
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:iconescapepodone:
escapepodone Featured By Owner Dec 2, 2007   Interface Designer
thanks :)
Reply
:iconmangkodok:
mangkodok Featured By Owner Dec 1, 2007
:clap:
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